Marketing Techniques Used by NBA Franchises to Promote Home Game Attendance Article

authors

• Coan, Edward E
• Mawson, L. Marlene

publication date

• 1994

published in

• Sport Marketing Quarterly  Journal

start page

• 37

volume

• 3

issue

• 1

isuCitationAuthors

• Mawson, L. Marlene; Coan, Edward E.

isuCitationISSN

• 10616934

isuCitationIssue

• 1

isuCitationJournalTitle

• Sport Marketing Quarterly

isuCitationJournalYear

• 1994

isuCitationStartPage

• 37

isuCitationTitle

• Marketing Techniques Used by NBA Franchises to Promote Home Game Attendance

isuCitationType

• Article

isuCitationVolume

• 3