Publications in VIVO

Co-author Network

Mawson, L. Marlene ISU Faculty Member

Positions

Faculty, Health and Physical Education

Publications
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selected publications

article
- Marketing Techniques Used by NBA Franchises to Promote Home Game Attendance. Sport Marketing Quarterly. 3:37. 1994
- Effects of the 1984 supreme court ruling on the televison revenues of NCAA Division I Football Programs (Effects de la decision de 1984 de la cour Supreme sur les revenus dus a la television des programmes de football de premiere division de la NCCA). Journal of Sport Management. 3:79-89. 1989
- THE ORIGIN AND DEVELOPMENT OF MOVEMENT EDUCATION. Canadian Journal of History of Sport & Physical Education. 6:2-11. 1975
- Marketing Health/Fitness Services (Book Review). Journal of Sport Management. 4:179-180.
- The Truth about Saunas. Journal of Health, Physical Education and Recreation. 45:22-23.
- Total Quality Management: Perspectives for Sport Managers. Journal of Sport Management. 7:101-106.
thesis or dissertation
- AN ANALYSIS OF THE TEACHING PATTERNS OF THE STUDENT-TEACHER AND THE ATTITUDES OF THE STUDENT-TEACHER, COOPERATING TEACHER, AND SUPERVISING TEACHER DURING STUDENT-TEACHING