Planning for Comparative Advertising Requires Special Attention. Article

authors

• Etgar, Michael

publication date

• 1979

published in

• Journal of Advertising  Journal

start page

• 26

end page

• 32

volume

• 8

isuCitationAuthors

• Goodwin, Stephen Arthur and Michael Etgar.

isuCitationEndPage

• 32

isuCitationJournalTitle

• Journal of Advertising

isuCitationJournalYear

• 1979

isuCitationMonth

• Winter

isuCitationPubDate

• 1979

isuCitationSource

• Journal of Advertising 8 (Winter 1979): 26-32.

isuCitationStartPage

• 26

isuCitationTitle

• Planning for Comparative Advertising Requires Special Attention.

isuCitationType

• Article

isuCitationVolume

• 8