selected publications
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article
- Observations on quality: The principles of quality.. Risk Management. 48:50-52. 2001
- Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame.. Journal of Academy of Marketing Science. 24:314-327. 1996
- An Empirical Investigation of the Impact of Negative Public Publicity on Consumer Attitudes and Intentions.. Advances in Consumer Research. 18:334. 1991