selected publications
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article
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A classification of business-to-business buying decisions: Risk importance and probability as a framework for e-business benefits..
Industrial Marketing Management.
33:145-154.
2004
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A perspective of partnerships based on interdependence and dialectical theory..
Journal of business research.
56:265.
2003
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The effects of perceived market and learning orientation on assessed organizational capabilities..
Industrial Marketing Management.
31:545-554.
2002
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Market-oriented behaviors within organizations: An individual-level perspective..
Journal of Marketing Theory & Practice.
7:16-27.
1999
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Interfirm relationships in the supply chain: The small supplier's view..
Industrial Marketing Management.
26:475-486.
1997
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A classification of business-to-business buying decisions: Risk importance and probability as a framework for e-business benefits..
Industrial Marketing Management.
33:145-154.
2004