selected publications
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article
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An organizational communication-based model of individual customer orientation of nonmarketing members of a firm..
Journal of Strategic Marketing.
12:29-56.
2004
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Enhacing purchasing's strategic reputation: Evidence and recommendations for future research..
Journal of Supply Chain Management.
39:4-14.
2003
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Activity-based costing: Accounting for a market orientation..
Industrial Marketing Management.
27:497-510.
1998
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An organizational communication-based model of individual customer orientation of nonmarketing members of a firm..
Journal of Strategic Marketing.
12:29-56.
2004