selected publications
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article
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Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame..
Journal of Academy of Marketing Science.
24:314-327.
1996
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An Empirical Investigation of the Impact of Negative Public Publicity on Consumer Attitudes and Intentions..
Advances in Consumer Research.
18:334.
1991
-
Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame..
Journal of Academy of Marketing Science.
24:314-327.
1996