selected publications
-
article
-
The Intensity Component of Semantic Differential Scores for Measuring Attitude..
Western Speech.
36:261-268.
1972
-
ATTITUDE INTENSITY AND THE NEUTRAL POINT ON SEMANTIC DIFFERENTIAL SCALES..
Public Opinion Quarterly.
31.
1968
-
The Semantic Differential.
Today's Speech.
14:29-30.
1966
-
THE LIKERT-TYPE SCALE..
Today's Speech.
15:31-33.
-
The Credibility of Reluctant Testimony.
Central States Speech Journal.
18:97-103.
-
The Intensity Component of Semantic Differential Scores for Measuring Attitude..
Western Speech.
36:261-268.
1972