publication venue for
- Business Student Preferences: Identifying the Relative Importance of Web Management in Course Design.. 26:42-49. 2004
- Publications in major marketing journals: An analysis of scholars and marketing departments.. 22:99-107. 2000
- Secondary Research, New Product Screening, and the Marketing Research Course: An Experiment in Structured Decision Making.. 12:30. 1990
- The Impact of Classroom Style on Student Attitudes Toward Sales Careers: A Comparative Approach.. 11:72. 1989