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Interorganizational Buyer-Seller Relationships: The Impact of Individual Perceptions on Relationship-Oriented Action. Article

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authors

Bantham, John H.
Celuch, K. G.
Kasouf, C. J.

Additional Document Info

reproduced in

2004 Academy of Marketing Science Annual Conference Proceedings. Proceedings

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isuCitationAuthors

Bantham, John H.; C. J. Kasouf; and K. G. Celuch.

isuCitationId

9888

isuCitationJournalTitle

2004 Academy of Marketing Science Annual Conference Proceedings.

isuCitationSource

2004 Academy of Marketing Science Annual Conference Proceedings.

isuCitationTitle

Interorganizational Buyer-Seller Relationships: The Impact of Individual Perceptions on Relationship-Oriented Action.

isuCitationType

Conference Paper

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