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Segmenting Customers by Their Degree of Service Involvement.
Unclassified Publications
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Other
isuCitationAuthors
Celuch, Kevin Gerard and Timothy A. Longfellow.
isuCitationId
8629
isuCitationPubDate
1993
isuCitationSource
AMA educators' proceedings 4 (1993): 390.
isuCitationTitle
Segmenting Customers by Their Degree of Service Involvement.
isuCitationType
Article