Segmenting Customers by Their Degree of Service Involvement. Unclassified Publications uri icon

isuCitationAuthors

  • Celuch, Kevin Gerard and Timothy A. Longfellow.

isuCitationId

  • 8629

isuCitationPubDate

  • 1993

isuCitationSource

  • AMA educators' proceedings 4 (1993): 390.

isuCitationTitle

  • Segmenting Customers by Their Degree of Service Involvement.

isuCitationType

  • Article