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The importance of brand equity to customer loyalty.
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volume
13
Other
isuCitationAuthors
Celuch, Kevin Gerard; Steven A. Taylor; and Stephen Goodwin.
isuCitationEndPage
227
isuCitationId
8626
isuCitationJournalYear
2004
isuCitationPubDate
2004
isuCitationSource
Journal of Product and Brand Management 13 (2004): 217-227.
isuCitationStartPage
217
isuCitationTitle
The importance of brand equity to customer loyalty.
isuCitationType
Article
isuCitationVolume
13