A comparison of high versus low involvement bank customers. Unclassified Publications

volume

• 6

isuCitationAuthors

• Celuch, Kevin Gerard and T.A. Longfellow.

isuCitationEndPage

• 493

isuCitationId

• 8633

isuCitationJournalYear

• 1992

isuCitationMonth

• Summer

isuCitationPubDate

• 1992

isuCitationSource

• Journal of Business & Psychology 6 (Summer 1992): 483-493.

isuCitationStartPage

• 483

isuCitationTitle

• A comparison of high versus low involvement bank customers.

isuCitationType

• Article

isuCitationVolume

• 6