Concern for appropriateness and ad context effects. Unclassified Publications

volume

• 14

isuCitationAuthors

• Celuch, Kevin Gerard; Mark Slama; and Susan Schaffenacker.

isuCitationEndPage

• 28

isuCitationId

• 8584

isuCitationJournalYear

• 1997

isuCitationMonth

• January

isuCitationPubDate

• 1997

isuCitationSource

• Psychology & Marketing 14 (January 1997): 19-28.

isuCitationStartPage

• 19

isuCitationTitle

• Concern for appropriateness and ad context effects.

isuCitationType

• Article

isuCitationVolume

• 14