An exploratory study of program involvement type and advertisement involvement type. Unclassified Publications uri icon

isuCitationAuthors

  • Celuch, Kevin Gerard

isuCitationDegree

  • Ph.D. diss.

isuCitationId

  • 8641

isuCitationInstitution

  • Syracuse University

isuCitationJournalYear

  • 1988

isuCitationPubDate

  • 1988

isuCitationSource

  • Ph.D. diss., Syracuse University, 1988.

isuCitationTitle

  • An exploratory study of program involvement type and advertisement involvement type.

isuCitationType

  • Thesis