Estimating marketing costs using activity-based cost drivers. Article

authors

• Buehlmann, David M.
• Ortman, R. F

publication date

• 1998

published in

• Cost Management  Journal

start page

• 5

volume

• 12

issue

• 4

isuCitationAuthors

• Buehlmann, David M.; Ortman, R. F.

isuCitationIssue

• 4

isuCitationJournalTitle

• Cost Management

isuCitationJournalYear

• 1998

isuCitationMonth

• Jul./Aug.

isuCitationPlaceOfPublication

• Boston

isuCitationStartPage

• 5

isuCitationTitle

• Estimating marketing costs using activity-based cost drivers.

isuCitationType

• Journal Article

isuCitationVolume

• 12