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If it Sells Soap it can Help Sell Innovations: A Useful Lesson from Marketing
Article
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authors
Bierma, Thomas James
Kimmel, Grear
Waterstraat, Frank L
published in
Journal of Extension
Journal
Additional Document Info
volume
35
issue
5
Other
isuCitationAuthors
Bierma, Thomas James; Waterstraat, Frank L.; Kimmel, Grear; and others
isuCitationIssue
5
isuCitationJournalTitle
Journal of Extension
isuCitationJournalYear
1997
isuCitationMonth
October
isuCitationTitle
If it Sells Soap it can Help Sell Innovations: A Useful Lesson from Marketing
isuCitationType
Article
isuCitationVolume
35