One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions. Article

authors

• Etgar, Michael

publication date

• 1982

published in

• Journal of Consumer Research  Journal

start page

• 460

end page

• 465

volume

• 8

isuCitationAuthors

• Goodwin, Stephen Arthur and Michael Etgar.

isuCitationEndPage

• 465

isuCitationJournalTitle

• Journal of Consumer Research

isuCitationJournalYear

• 1982

isuCitationMonth

• March

isuCitationPubDate

• 1982

isuCitationSource

• Journal of Consumer Research 8 (March 1982): 460-465.

isuCitationStartPage

• 460

isuCitationTitle

• One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions.

isuCitationType

• Article

isuCitationVolume

• 8