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Segmenting Customers by Their Degree of Service Involvement.
Article
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publication date
1993
published in
AMA educators' proceedings
Journal
Other
isuCitationAuthors
Celuch, Kevin Gerard and Timothy A. Longfellow.
isuCitationJournalTitle
AMA educators' proceedings
isuCitationPubDate
1993
isuCitationSource
AMA educators' proceedings 4 (1993): 390.
isuCitationTitle
Segmenting Customers by Their Degree of Service Involvement.
isuCitationType
Article