The Importance of Brand Equity to Customer Loyalty. Article

publication date

• 2004

published in

• Journal of Product & Brand Management  Journal

start page

• 217

volume

• 13

isuCitationAuthors

• Goodwin, Stephen Arthur; Kevin Celuch; and Steven A. Taylor.

isuCitationJournalTitle

• Journal of Product & Brand Management

isuCitationJournalYear

• 2004

isuCitationPubDate

• 2004

isuCitationSource

• Journal of Product & Brand Management 13 (2004): 217.

isuCitationStartPage

• 217

isuCitationTitle

• The Importance of Brand Equity to Customer Loyalty.

isuCitationType

• Article

isuCitationVolume

• 13