The importance of brand equity to customer loyalty. Article

publication date

• 2004

published in

• Journal of Product and Brand Management  Journal

start page

• 217

end page

• 227

volume

• 13

isuCitationAuthors

• Celuch, Kevin Gerard; Steven A. Taylor; and Stephen Goodwin.

isuCitationEndPage

• 227

isuCitationJournalTitle

• Journal of Product and Brand Management

isuCitationJournalYear

• 2004

isuCitationPubDate

• 2004

isuCitationSource

• Journal of Product and Brand Management 13 (2004): 217-227.

isuCitationStartPage

• 217

isuCitationTitle

• The importance of brand equity to customer loyalty.

isuCitationType

• Article

isuCitationVolume

• 13