Publications in VIVO

Co-author Network

Hunter, Gary L. ISU Faculty Member

Positions

Faculty, Marketing

Publications
Background
Contact
Other
View All

selected publications

article
- Business Student Preferences: Identifying the Relative Importance of Web Management in Course Design.. Journal of Marketing Education. 26:42-49. 2004
- Information Overload: Guidance for Identifying When Information Becomes Detrimental to Sales Force Performance.. Journal of Personal Selling and Sales Management. 24:91-100. 2004
- An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty within the (B2B) e-CRM Industry.. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior. 16:19-35. 2003
- The Impact of Loyalty with e-CRM Software and e-Services.. International Journal of Service Industry Management. 13:452-474. 2002
- Consumers' Need for Uniqueness: Scale Development and Validation.. Journal of Consumer Research. 28:50-66. 2001
- Hostile Triads: An Analysis of Dual Distribution Using a Transaction Cost Approach. In Enhancing Knowledge Development in Marketing, edited by Ronald C. Goodstein and Scott B. McKenzie, 300-305.
- Phantom Voices: The Influence of Unrecognized Celebrity Voices on Affective Evaluations of Advertised Brands. In Enhancing Knowledge Development in Marketing, edited by Greg W. Marshall and Stephen J. Grove, 316.
thesis or dissertation
- A Dual Process Theory of Information Overload. 2000