selected publications
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article
- Computer-Assisted Instruction Case Study: The Introductory Marketing Course.. Educational Technology. 19:34-36. 1979
- Is Marketing to Blame for EFT Sluggishness?.. Bank Marketing. 11:26-28,30,56. 1979
- Attitudes of Industrial Buyers Toward Selected Social Issues.. Industrial Marketing Management. 7:199-207. 1978
- Marketing strategies in food distribution: proceedings, 1975 World Food Marketing Conference.
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book
- Student learning guide to accompany Marketing.. Toronto: J.Wiley & Sons Canada. 1988
- Student learning guide: Marketing.. New York; Chichester: Wiley. 1984