selected publications
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article
- On the death, dismemberment or disestablishment of the dominant paradigms.. Western Journal of Communication. 58:58-65. 1994
- Review of A.J. Greimas and the nature of meaning by Ronald Schleifer.. The Quarterly Journal of Speech. 75:492-494. 1989
- ON the focus, scope , and coherence of the study of human symbolic activity.. The Quarterly Journal of Speech. 72:231-246. 1986
- Review of Ferment in the field: Communications scholars address critical issues and research tasks of the discipline. Edited by George Gerbner and Marsha Siefert.. The Quarterly Journal of Speech. 70:468-473. 1984
- Scales measuring general evaluation with minimal distortion.. The Public Opinion Quarterly. 41:65-73. 1977
- Dogmatism, persuasibility and Attitude instability.. Journal of Communication. 21:342-352. 1971
- Toward a real test of dissonance theory.. Quarterly Journal of Speech. 52:172-178. 1966
- Frustration and language intensity.. Speech Monographs. 32:107-111. 1965
- A critique of factor analytic aproaches to the study of credibility.. Communication Monographs. 43:91-107.
- Aristotle's Rhetoric as an historical artifact, being a response to the suggestion it be used as a textbook.. Communication Education. 36:286-289.
- Effects of rater-concept -scale interactions and use of different factoring procedures upon evaluative factor structure.. Human Communication Research. 2:316-329.
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book
- An ecological perspective on human communication theory.. Fort Worth: Harcourt Brace College Publishers. 1995
- Public speaking and critical listening.. Menlo Park, CA: Benjamin/Cummings Pub. Co.. 1978
- Becoming aware of public speaking.. Menlo Park, CA: Cummings Pub. Co.. 1976
- Communication and awareness.. Menlo Park, CA: Cummings Pub. Co.. 1976
- Persuasion; speech and behavioral change.. Indianapolis, IN: Bobbs-Merrill. 1969
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thesis or dissertation