selected publications
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article
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General Pattersn of Cell Phone Usage Among College Students: A Four-State Study..
Services Marketing Quarterly.
26:13-39.
2005
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Cigarettes and health: Historical controversies and constraints - Part I..
Health Marketing Quarterly.
14:69-90.
1997
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Cigarettes and health: Historical controversies and constraints - Part II..
Health Marketing Quarterly.
14:91-108.
1997
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Determinants of Investment Strategies in the Trust-Fund Market: An Empirical Study of Self-Directed Retirement Account Holders..
Journal of Professional Services Marketing.
8:165-175.
1991
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Lifestyle and Demographic Influences on Females' Consumption of Alcoholic Beverages..
International Journal of Advertising.
10:59-78.
1991
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Secondary Research, New Product Screening, and the Marketing Research Course: An Experiment in Structured Decision Making..
Journal of Marketing Education.
12:30.
1990
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The Management of Discovery: Exploiting the Fruits of University Research..
Journal of Professional Services Marketing.
5:71-85.
1989
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An Approach to Optimizing Cable Services..
Journal of Professional Services Marketing.
3:267-281.
1988
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Trade Show Participation: Inter-Industry and Organizational Motives..
Journal of Professional Services Marketing.
4:131-147.
1988
-
General Pattersn of Cell Phone Usage Among College Students: A Four-State Study..
Services Marketing Quarterly.
26:13-39.
2005
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book
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New Product Screening: A Step-wise Approach..
New York: Haworth Press.
1993
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New Product Screening: A Step-wise Approach..
New York: Haworth Press.
1993
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thesis or dissertation