selected publications
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article
- At the interface: the nature of buyer-seller interactions and relationships.. Journal of business research. 56:243. 2003
- Observations on quality: The principles of quality.. Risk Management. 48:50-52. 2001
- Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame.. Journal of Academy of Marketing Science. 24:314-327. 1996
- Exploring salespersons' customer orientation as a mediator of organizational culture's influence on buyer-seller relationships.. Journal of Personal Selling & Sales Management. 16:33-52. 1996
- An Empirical Investigation of the Impact of Negative Public Publicity on Consumer Attitudes and Intentions.. Advances in Consumer Research. 18:334. 1991
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book
- Study guide, Lucas/Bush/Gresham Retailing.. Boston: Houghton Mifflin. 1994
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thesis or dissertation