confproc5767182 Proceedings

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Overview

proceedings of

• file:///usr/share/tomcat/conference1215541  Conference

Additional Document Info

reproduces

• Phantom Voices: The Influence of Unrecognized Celebrity Voices on Affective Evaluations of Advertised Brands. In Enhancing Knowledge Development in Marketing, edited by Greg W. Marshall and Stephen J. Grove, 316.  Article

Other

isuCitationId

• 10608